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How To Sell Your Own Brand of Vitamins and Supplements on Amazon

Introduction for How to Sell Supplements on Amazon

So you want to learn how to sell supplements on amazon? Launching a product on Amazon has never been easier. Anybody with a few dollars and the ability to fill out a few forms can create an account and start selling their own brand of vitamins or supplements on Amazon. But while it’s easy to get started on Amazon, it’s not always easy to succeed there—there are millions of other sellers just like you trying to make money from the platform by getting their products in front of consumers’ eyes.

So how do you stand out from all those competitors? How do you convince shoppers that your brand is better than theirs?

The answer lies in selling as many units as possible as soon as your amazon listing gets published. Speed is key. You need to establish amazon sales velocity and customer reviews to unlock Amazons algorithm.

Techniques like directing outside traffic to your listing & building reviews fast is key. As well as building a unique brand identity for yourself and your business: one that makes shoppers feel like they’re buying something special when they choose yours over someone else’s competitor product. Here are some tips for doing exactly that:

Remember, you are a brand.

As a seller, you are responsible for the entire customer experience. This means that if your product gets poor reviews, it reflects on you as a brand. You need to be consistent in your branding & quality of products across all channels and products so that customers know what they’re getting when they buy from you on Amazon or anywhere else.

You should also make sure that each product listing has its own unique title and description–and those descriptions should contain keywords related to those products’ purpose (e.g., “sore muscles” or “pain relief”). This is what will help your products rank higher in search results.

Create a Brand Identity on Amazon.

  • A brand is more than a logo and name.
  • It’s an experience that customers have with you, from purchase to delivery to customer service.
  • A brand promise is what sets you apart from other brands in the same category. What is your promise to your customers? How will it be delivered consistently across all platforms (including Amazon)?

Choose a vitamin or mineral to sell.

Now that you have your nutrition facts and ingredients list, it’s time to choose a type of vitamin or supplement. The first question to ask yourself is who your audience is and what they need from their supplements. If you are selling to women, consider selling a multivitamin for women as opposed to one for men, as there are differences in how men and women absorb nutrients from food.

For example:

  • If your target market is athletes and fitness enthusiasts, consider selling a protein powder infused with vitamin C and collagen. (which may help with muscle recovery).


We recommend using a pro Amazon seller research tool like Helium10 to use the best data available to help you choose the best supplement product with the most selling potential.

how to sell supplements on amazon using helium10

Identify the vitamin you want to sell and conduct research to ensure that it’s relevant.

The first step in the process is to identify the vitamin you want to sell and conduct research to ensure that it’s relevant. You want to make sure that your product will be something people are interested in purchasing.

The second step is researching the market, which means checking out what other brands are doing with their listings on Amazon and seeing their reviews, description page, title, Q&As to give you better insight for making your product listing better (and, therefore, more money).

how to sell supplements on amazon

List your nutritional supplement product for sale on Amazon.

Crucial step for how to sell supplements on amazon is  you’ll need to set up an Amazon seller account. If you already have one, great! Make sure that it’s in good standing and ready for the next step.

If not, head over Amazon Seller Central and create an account now! Once you’re done with this step (which takes only a few minutes), it’s time for step two: uploading your nutritional supplement listing onto Amazon Marketplace!

Listing a health supplement on amazon can be done relatively easily with research and effort.

Listed below are the steps to follow when listing your first nutraceutical vitamin product on amazon.

  • Research the best-selling products in the niche you want to enter, and make sure they have at least 5-star ratings. This will help ensure that your product stands out from the competition and has a better chance at success in terms of sales volume and customer satisfaction.
  • Use keywords within your listing title that people would use when searching for nutritional supplements or vitamins (i.e., “weight loss supplement,” “natural energy booster”). These are some examples of what other sellers might use but don’t necessarily mean anything unless those words are specifically used by customers who have purchased similar items before, so take time researching what works best for this niche before starting with any of them!

Establish your expertise and authority.

To establish your brand as an expert in the field, you need to create a strong brand identity. A unique selling proposition (USP) is one way to do this. If you’re selling vitamins and supplements, what makes your product different from all the other vitamins and supplements out there? The USP should be something that sets yours apart from competitors’ products–and it should be clear on every page of your listing: on product pages as well as in search results.

Another way to establish expertise is by establishing yourself as an authority through content creation. This can be done through enhanced brand content (EBC), which includes things like reviews from verified buyers or experts in relevant fields who are linked back directly from within Amazon’s site itself, videos featuring interviews with experts, articles explaining how certain ingredients work together synergistically; podcasts about new research developments related specifically towards health issues associated with consuming certain nutrients versus others…

Create a Unique Selling Proposition (USP).

A USP is a unique selling proposition or what makes your product different from the competition. It’s important to create a USP because it will help you stand out from competitors in the Amazon marketplace.

Make your product findable in the Amazon catalog.

  • Make sure your product is in the Amazon catalog:
  • Use the correct product categories.
  • Use relevant keywords in your title and description.
  • Choose an image that represents what you want people to see when they look at your listing, not something generic like a stock photo of vitamins or supplements.

Optimize Your Listings for Search Results and Sales Velocity.

  • Make sure the product title is clear and concise.
  • Include keywords in the product title.
  • Include keywords in the description, bullets and bullet points, product image filename, alt text (if applicable), etc.

Promote your product on social media, blogs, and forums.

  • Promote your product on social media.
  • Share it on blogs and forums.
  • Get reviews from influencers in the industry, or ask customers to leave reviews for you on Amazon (if they like their products)
  • Blast your Amazon product listing to your email list.

Optimize Your Enhanced Brand Content (EBCs).

Enhanced brand content (EBCs) is a great way to enhance your brand on Amazon. EBCs allow you to add more information, such as videos and images, that customers can see when they search for or view your products. You can use this space to provide more information about how your product works and why it’s better than competitors’ offerings.

The most common use of Enhanced Brand Content is increasing the visibility of your product through more reviews and sales velocity (the number of units sold per day). When people see positive reviews for a product in their search results, they’re more likely to click on it because they trust those opinions more than those from publishers like us here at Buzzfeed News!

Getting reviews on your Amazon product listing is one of the best ways to boost sales.

Getting reviews on your Amazon product listing is one of the best ways to boost sales. Reviews are an essential part of ranking a product and can help you stand out from your competitors.

A high number of positive reviews will help you rank higher, which means more exposure for your brand and increased sales as well. The more reviews a product has, the more exposure it receives. This leads to increased sales as well as growing brand reputation in the eyes of potential customers who want to make informed decisions before purchasing something online or offline (in store).

Step 1: Offer a 20% discount code for readers who review your product.

If you’re thinking of offering a discount code, make sure it’s valid and visible where a customer can see it.

Step 2: Use social media and email marketing to encourage reviews.

Social media is a great way to get reviews.

  • Post on your Facebook and Twitter accounts asking people to leave a review if they’ve bought your product. You can also offer them something in return, such as a coupon code or discount code for their next purchase.
  • Use Instagram to run a photo contest where users submit photos of themselves using your product (or simply holding it). If you have an active Instagram following, this will get you lots of exposure!


There are other ways social media can be used: if there’s an influencer who has talked about or reviewed similar products before, reach out via email with an offer to send them yours–especially if they’re running low on stock and want another one quickly!

Step 3: Host an Amazon giveaway or promotion to encourage positive reviews.

  • Host an Amazon giveaway or promotion to encourage positive reviews.
  • Offer customers a free gift in exchange for leaving a review on your product listing. This could be anything from an ebook on how to use your product, to coupons for future purchases, or even just a simple thank you card with their name written inside it that you print out yourself (but make sure it looks professional). The idea is that people will be more likely to leave positive feedback if they’ve received something in return for their time and effort!
  • Include a link to the giveaway in your product description (as well as any other relevant information, like details about how long entries will be accepted). This way visitors know exactly what they’re getting themselves into before clicking away from this page entirely–and ultimately helps increase conversions rates too!

Step 4: Consider incentives for influencers who promote your product.

Now that you have a product listing that’s optimized for Amazon, it’s time to look at ways you can get more reviews on your listing. Influencers are one of the best ways to get more reviews as they already have large followings and by working with them, they will create content around your product which will drive traffic back to your listing.

  • Find Influencers: To find influencers, look at the ones who have reviewed similar products in the past or those with large social media followings (this will help with getting lots of traffic).
  • Consider Incentives: You could offer them something like free products or discounts on future purchases if they agree to promote your product through their social media channels such as Facebook or Instagram etc…

Establishing a unique brand identity on Amazon is critical to success, but it’s not enough to simply launch your product on the platform and hope for the best.

Establishing a unique brand identity on Amazon is critical to success, but it’s not enough to simply launch your product on the platform and hope for the best. The more you can do to differentiate yourself from other sellers in terms of customer experience and value, the better off you’ll be.

The first step in this process is designing an eye-catching logo that reflects what makes your brand unique. You should also consider including a short description of why customers should buy from you rather than another seller in this section–this will help build trust with potential customers right away!


Establishing a unique brand identity on Amazon is critical to success, but it’s not enough to simply launch your product on the platform and hope for the best. You need to take actionable steps to ensure that you’re finding customers, converting them into repeat buyers, and building a loyal customer base who will recommend your brand to others.

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