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The explosion of CBD (cannabinoid) oil from hemp has left many consumers thirsting for answers that concern brand quality, uses, and dosing. The average person has either heard about CBD via word-of-mouth or social media without gaining much substance other than wild or broad claims such as, “It really works!” or “It cured somebody’s Parkinson’s on YouTube!”

Savvy health enthusiasts may have consulted nutritionists, doctors, and even public medical journals, but still, the questions remain as there’s often conflicting information. This article aims to be a quick and straightforward guide to answer some frequent questions regarding CBD.

Quality CBD

Quality and Branding of CBD oil:

CBD from hemp oil is everywhere, from grocery stores and vape shops to clothing apparel, and convenience stores. There seem to be new brands sprouting every day. Countertops are full of displays fashioning gummies, soft gels, oil tinctures, balms, resins, and teas, but which brand products can you trust?

Well, CBD falls into the dietary supplement category or, I like to think of it as, “the wild west of medicine.”

Sure, you’ll have occasional heroes, but you’ll also find sketchy manufacturing practices, label claims, and salespeople. Everybody wants a piece of the CBD pot, and it doesn’t take much for a few misguided investors with no experience in the industry to quickly whip together a shiny bottle with CBD on the label. It’s essential for both the investor and consumers to weed-out the experts in the field—like what I did there?

CBD Product

Use Caution When Buying CBD Products

Look for brands that are manufactured in GMP facilities from well-established, experienced companies and formulators. Ask an experienced owner, salesclerk, or nutritionist at your local health food store for advice. These individuals will most likely have the best information as they deal with multiple vendors every day, and can generally sort through the imposters.

Another lingering concern for consumers is THC content. THC is the hallucinogen associated with marijuana and is naturally occurring in the hemp plant as well. If you live in a state where THC has yet to be legalized, the products you see are required to contain less than .3% THC. This notion is particularly disconcerting to individuals that are regularly drug tested for work; .3% THC may still show up on a drug test. Parents who’re considering CBD for young children may also be suspicious of this hallucinogen.

In these cases, opt for products claiming zero THC and, to be on the safe side, look for 3rd party testing, and GMP certifications on the label.
CBD uses:

The most popular uses for CDB are to alleviate pain, induce sleep, and calm anxiety. Consumers that fall into one those categories, usually come out believers. Some people claim that it doesn’t necessarily stop the pain, but instead makes them less aware of it. They just aren’t thinking about it. This is especially useful for overactive thoughts that keep people from falling asleep at night or keep them on-edge throughout the day. For ailments such as these, 1-3 mg of full-spectrum CBD may do the trick.

CBD Dosage

CBD Dosing:

This is where things get murky. I’m my experience, relatively low doses of CBD (1-3mg) do the trick for issues like minor anxiety or common aches & pains. The stipulation is that these products are usually full spectrum. Full-spectrum CBD is less processed than its CBD isolate counterparts. Full-spectrum products contain terpenes and phytonutrients that work synergistically with CBD—think of them as a plant, micro-helpers. These are the products that will have a bitter, skunky taste. Note that they usually cost less.

CBD isolates are processed to contain a more concentrated punch of CBD. The price is higher, but the CDB content can be up to 10x that of full-spectrum products.


The studies on CBD are relatively young, and although the benefits seem to be real in most cases, it’s still important to know what you’re putting in your body. If you’re a consumer, opt for well-established brands from GMP companies. If you’re looking to pioneer your own brand label, look for the manufacturers with the most experienced in the dietary supplement industry.

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About Author

Will Cartwright

Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.

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