When you search up about what is the best way to sell supplements online, you will come across copious amounts of information that might confuse you, along with misinforming you or misguiding you.
The Advertising Misconception
While online advertisements can help you sell supplements, they only run as long as the marketing campaign lasts.
For example, suppose you pay Facebook, Instagram, or any other popular social media platform to run ads that redirect people to your product. In that case, people will be able to see those boosted posts about your product for as long as you fund the advertisements.
The second the payment stops, so does the traffic.
While this may give you some initial momentum and help you build an image, it won’t last long, and when you consider the amount of time you want to sell your supplements, which should be for decades to come, it isn’t as effective as you might think.
The Power of Organic Search
In many cases, the much more effective method of gaining the momentum you want and retaining it for a much longer time is through organic search content campaigns.
The Google Organic Search Traffic or free natural traffic from search engines is one of the most overlooked sources of customer traffic when it comes to selling your supplements on the internet.
Think about it, when you want to buy something, chances are that the first thing that comes to mind is to open up Google and search “buy ‘product’ online” or “buy supplements online”.
When you click on the search button, you will see the top search results. It is the ones that show up on the first page of those results that have the best chance of customers clicking on them.
People rarely visit the second or third pages of Google, mostly because they have an easy time finding everything they need on the first page. So unless you are looking for something extremely specific or from a particular niche that isn’t mainstream yet, the first page will be all that people need to look at to find what they are looking for.
Some of the biggest and best online supplement sellers have seen plenty of success from implementing an Organic Search Content Strategy into their business. Most people have a hard time trying to figure out how to get this kind of online traffic.
The Process Of Starting An Organic Search Campaign
To create a compelling and successful organic search campaign, you need to target high-traffic and customer-relevant keyword searches and consistently produce high-quality informational blog articles that focus on answering a single targeted keyword search.
You can also increase your Google Ranking through a link-building process called Guest Posting
, where you get highly reputable sites to put a link to your website in their article.
If you answer people’s questions in the form of an educational blog post, you have a higher chance of ranking up higher.
If reputable websites that have already established themselves mention you and your brand, that’s fantastic news for your organic growth.
Conducting Research on High-Traffic Relevant Key Phrases
You need to dig deep through different analytics and tools offered by many software developers to find key phrases that your potential customers are typing into search engines daily, and in high volumes.
You can do this by looking at factors such as:
- Traffic volume
- Key phrase relevancy
- Ranking difficulty
By figuring out these key phrases, you can focus your content on answering the most common questions asked by your target audience. These questions are commonly about supplements and how they affect the human body or how they affect a specific type of health condition. Creating a content strategy around these searches can generate organic traffic that is immense.
High-Quality Key Phrase-Targeted Information Blog Article Creation
When it comes to creating the content, you can go about it in two ways.
You can start reading online guides and tutorials on how to correctly write a proper article that covers each portion of the questions people are searching up on Google or pay a content writing agency to do this work for you.
Creating a high-quality targeted and informational blog article can attract considerable attention to your website’s blog. As such, people will easily find your website URL and potentially check out the supplements you offer for sale on your website.
In most cases, it will raise awareness towards your brand as a whole, even if the audience initially only sees the logo. In the long term, when they see it at an online or physical real-world store, it will be familiar to them. They will know that the company behind that product line of supplements helped them out in the past, which produces terrific brand awareness and reputation.
Do-Follow Backlink Acquisition from Relevant High Domain Authority Pre-Established Websites
Another factor when it comes to search engine algorithms and what they look for in a website to rank better in organic search is Domain Authority.
Domain Authority, or DA for short, is a scoring system that search engines commonly use to figure out how reputable a website is.
The way domain authority is determined is not quite one thing, but in general, it is by the number of do-follow backlinks or hyperlinks published on an outside website that points towards your website.
Search engines also look at the relevancy and reputation of the outside websites that point to you. This is one of the main reasons you want to write as many guest posts as possible on reputable blogs. If you’re going to see your blog succeed and shine in the modern digital space of content writing, you need to have both plenty of reputable sites linking to you.
If done correctly, you should see organic growth over time through your content strategy. This will help you bring in more potential customers looking for exactly what you offer, making your time and effort rewarded handsomely. An organic search campaign will be a long term project and should be done as long as you operate a website.
Manufacture Your Supplements With SMP Nutra
Looking for the best ways to sell supplements online? Having high-quality supplements is crucial to the success of this venture. SMP Nutra is a leading supplement manufacturing facility that can manufacture any type of supplement.
We are capable of producing capsules, softgels, tablets, gummies, and more. We also offer design services to make your supplement look professional and attractive.
Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.