Every owner of a nutritional supplement brand, irrespective of the products they sell, ultimately share a common objective, and that is to produce a high-quality product that can stand out against a sea full of competitors. The weight-loss sector is crowded, but with a solid supplement marketing plan for your weight loss product, you can stand out from the rest.
Aside from implementing good manufacturing practices and high-quality ingredients from the beginning, there are some tips and tricks that can help in marketing your weight loss supplements effectively.
In this post, we’ll provide you with everything there is to know about weight-loss supplements, the market trends, and some effective marketing strategies for promoting your supplements.
Why Market Weight-Loss Supplements?
Weight loss supplements are a type of product that aids in reducing body weight by decreasing appetite and increasing metabolism. These supplements provide essential nutrients that either synthetic or extraction from food sources. A 2019 Global Weight Loss Supplement market report reveals the growing obese population as the major driving driver for this market. In fact, the use of non-dietary supplements for weight loss is quite common among the adult population in the US(1).
These supplements are primarily available in four different variants in the market, namely:
Tablets: Compressed solid substances available in either cylindrical or round variant and carries the weight loss content in them.
Capsules: A small container or case that stores the weight loss content and are taken with a food source. Like tablets, they’re usually cylindrical or round.
Liquids: Weight-loss supplements are also available in liquid form to provide adequate nutrients. They’re generally taken as a meal replacement.
Powder: The powder form can be consumed with either juice, milk, or water.
According to a report, the global market for weight loss supplements is expected to grow by $348.1 billion by 2025, at a Compound Annual Growth Rate(CAGR) of 7.3%(2). One of the critical factors for this growth is the rising demand for these supplements in developing countries. Europe and continents of North America are already the major contributors to the growth of weight loss products. Also, the increasing demand for it in the South Asian countries have been contributing to its market growth.
Ways To Market your Weight-Loss Supplements Effectively
Here are some best tips to ensure that your transition into the weight-loss supplements market is as seamless as possible:
Create a Website
First and foremost, you need to have an official site that features an “ About Us or About Me” section, wherein you can explain what your site is all about, about who you are, and why people should go to your site frequently.
The other pages on the site should provide useful content and information that was crafted with Search engine optimization(SEO) in mind. As such, you’ll have to use relevant keywords for every content or information you post on your site.
By optimizing your site for SEO, you increase the chances of your site getting a good ranking in the search engines’ results. Consequently, you’ll be able to drive a lot of visitors on your site through the search engines. Updating your site with new and engaging content frequently is also a good idea. Also, remember to add an opt-in form on every webpage. Today, 70 percent of Americans use the internet to access information that’ll help them in making better health decisions(3). That is why it’s essential to know how to promote your supplements online. Regardless of whether your target audience is of an older or younger demographic, the value of a robust online presence cannot be understated.
Build an email list
Having an email list is also one of the best things you can have when it comes to marketing weight-loss supplements. This is why your site should include an opt-in list and a blog. You should also have a lead page wherein you can get visitors to give their email lists to you.
While it’ll require some work and patience to build an email list, by having an email list, you’ll be able to identify the people who are interested in your weight loss supplements. Also, investing in an auto-responder can go a long way as it includes several useful features and also allows you to devise effective email marketing campaigns.
Provide Useful Information
While more people are on the lookout for the best ways to become healthy, most don’t prefer being sold to. You need to ditch the conventional “buy me” approach as it won’t work on social media. Instead, educate people about your products, for instance, show them how your supplements can help in solving health issues such as insufficient nutrient intake, obesity, or digestive problems.
Also, when you provide information via email or on your site, make sure that it’s relevant and useful. In doing so, people will end up reading your content and will more likely take action.
Publish Videos or Go Live
Another great way to get people interested in your products is by creating and posting video content on various social media platforms, including Youtube. The videos should talk about the supplements and how it works and how it has helped others in their weight-loss journey.
Or you can just go live on Facebook or Instagram. Instead of posting long paragraphs about the benefits of using your supplements, you can simply go live and talk about how you add them to your daily routine. This is not only entertaining for your customers but will also help in building relationships with them as they will be able to see the person behind the product. This will help increase your audience as well. Plus, you can send the videos to potential buyers at any time.
Be Honest & Authentic
Convincing your audience to buy from you will be a difficult task if you don’t believe in your products. Be honest and share your experience, even if it’s admitting that a specific product didn’t work as its claims. This will help in building trust with your audience.
Join Social Networking Platforms
Make sure you join some social networking sites like Twitter, Facebook, and LinkedIn. Joining these sites can go a long way when it comes to determining how successful your marketing campaigns are. Focus on growing your following, fans, and friends’ lists and remember to set up a Facebook business page or a fan page as you could gain several leads from Facebook alone.
Set Up a Lead or Blog page
You should also set up a blog or lead page and update it every week and then add a link to your main website. Starting a blog can help you generate more leads, but you must also remember to optimize your blog with SEO in mind. Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search results page(4).
By having a lead page, you can offer your audience a reason to opt-in or subscribe to your email list.
The Packaging of Your Supplements Matter
More than 65 percent of people have tried a new product for its packaging(5). An eye-catching packaging design or label can make all the difference. However, before considering a graphic designer, you might want to do a little market research. Examining the design and packaging choices of your competitors can help you in crafting great designs for your products.
Include Customer Reviews
When you provide customer reviews when promoting your weight-loss supplements, you have more chances of selling more. This will make your products look more credible to people, and as such, they’ll readily refer it to their friends and family.
Advertising is perhaps the quickest way to reach your target audience. There are various platforms for you to advertise and get people interested in your weight-loss supplements. The following are some of the best platforms for marketing weight-loss supplements online.
Google ads: This platform allows you to market your supplements; however, certain products can’t be advertised on their platform. You must be cautious with the wording you use when utilizing under google ads.
Pinterest: Most people use this platform for finding wedding dress ideas or cake recipes. However, since the users of this platform engage with themes and topics, it’s an excellent way to reach your target audience.
Twitter: Marketing your weight-Loss supplements via this platform can be extremely helpful if done right. It’s the perfect place to target the younger audience, and with over 300 million active users a month, the outlook looks promising.
Youtube: As videos are an effective means of marketing yourself and your products, using this platform can be of great help. Also, remember to use the right keywords as it’ll ensure that your videos land on related searches and help grow your audience.
Instagram: With over 1 billion users, Instagram is another great platform to market your weight-loss products. Many fitness organizations have successfully built and expanded their client base via Instagram.
Whichever platform you choose to market your products, just make sure that your ads are engaging and can entice your customers to take action.
The Bottom Line
The weight loss industry is lucrative and is proving to be quite promising for the future. However, marketing your weight-loss supplements is quite different as compared to other types of marketing. Being a sensitive issue, you must take the utmost attention when you post or make promises online. Also, avoid generalization and offer updated information regularly.
Manufacture Your Weight Loss Supplements With SMP Nutra
Here at SMP Nutra, we are experts in manufacturing any type of nutraceutical formula. We also offer an array of stock private label weight management products that you can bring to your brand. These are some of the best formulas you can bring to your brand as they use high-quality ingredients and are made in our professional facility.
Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.