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We Review the Best Supplement Marketing Ideas & Strategies

Supplement Marketing

Tried and Tested Strategies for Promoting Your Supplement Business

If you want to inspire and develop a strong footprint on the hearts and minds of your customers, then you need to come up with the top marketing strategies for promoting your supplements. Investing in social media and email marketing is of the essence of promoting your supplement products. The boom of digital marketing has developed a variety of efficient channels to boost your supplement business. Marketing ideas and strategies for your supplement business involve effective utilization of owned, paid and earned media.

Google Organic Marketing

Google Organic Traffic

Google’s organic traffic is one of the most powerful tools to drive traffic towards your supplement website. Whenever you surf on Google online, the first few top-most results will be paid. Below these paid searches, you will come across organic searches. If you want your website/business content to appear on the top, Search Engine Optimization is your gateway for success. The world of SEO revolves around capitalizing from repeated searches (1).

If you want to employ organic ways to boost your sales for organic supplements, choose SEO marketing success. You just need to produce original content pertaining to your business and integrate a variety of keywords, to optimize your search results. Paying for rising up the search ranks is not a very successful marketing strategy in the long term, as you will have to depend on regular payments (1).

You will stop getting an exclusive place in the Google search results, once you stop paying for PPC. Resorting to organic ways for boosting your business awareness, exposure and sales is the way to go! (1)

Facebook Paid Marketing

Facebook Paid Marketing

Facebook is an extremely lucrative portal for ramping up your supplement business via ads. There are countless creative ways for promoting your supplements to an infinite audience spanning all across the globe. This expands your supplement brand exposure exponentially. Actively engaging your audience on Facebook is of the essence to build your brand awareness. Videos are where the gold lies when it comes to leveraging most from your supplement ideas. Try to be as organic in your Facebook ad videos, for example, sharing lifestyle hacks in the form of personal experience gained from your supplements is a nice way to start off with. As a supplement business, you need to rebuild a positive impression in an audience that’s full of negative preconceived notions about your industry (2).

Passive ways of selling reap more profitable results than active ways of supplement selling. The supplement business is full of cut-throat competitors, so the only way to build a strong brand presence and reputation is by focusing on your customer’s needs and building a relationship with them before you start pitching them for sales. This strategy is better as it helps narrow down your niche audience as well as offers less reliance on your Facebook account. In case, your account gets taken off from the Facebook pages due to compliance issues, you can always resort to other online platforms to connect with your customers, as your audience is still there to stay (2).

Youtube Video Advertising

YouTube Advertising

YouTube media advertising is at an all-time high and a gateway for success for your supplement business. You can create an original business account dedicated exclusively to building your supplement brand’s presence. Enhance your brand presence by posting regular video advertisements and sharing them around social media as much as possible. Make it easier, through your YouTube videos to develop trust and engagement with your potential customers. The provision of easy video sharing tools helps ramp up your sales processes up a notch (2).

Google Search Marketing

Google Paid Media

Most supplement businesses resort towards google paid media as it offers wider exposure to brands. Google is the most visited search engine, having an outstanding reach of almost 90 percent of the net internet users. Explore the untapped market for your supplement products, by utilizing paid google media. Making your ads appear on the top of the Google search, allows access to a larger than life audience. You can leverage from paid google media as it guarantees boundless brand exposure, experience, and outcomes. Once a customer clicks on your website link, it is very likely that he will revisit and recommend your brand and services to others (2).

Plus, you get charged less, as your ad media might have appeared in a gazillion searches, but you only get charged when a potential customer clicks on those ads. If this wasn’t enough, Google paid media also allows you to target a very specific audience fitting your business needs, with regards to age, gender, location and device used. PPC is one step ahead of SEO marketing, in the sense that whenever a person types in the relevant keywords, your website pops up at the top of the search results. This allows for fast and easy access to your website by a large audience (2).

Affiliate Marketing

Affiliate Marketing

Affiliate marketing is a lucrative option for increasing your brand presence and boost your sales. Supplement businesses drain less money as you only get paid once the expected outcome is reached. Affiliate marketing is an awesome strategy to boost your supplement sales while tracking your progress. You can observe and closely analyze your current brand reach and activity. You can spread your sales promotional offers like wildfire utilizing affiliate marketing strategy. All that you need to do is come up with an out of the box promotional offer and let affiliate marketing do your bidding. From access to exclusive content, offers or products, you can connect to a wider audience using an affiliate marketing strategy (3).

Email Marketing

Email Marketing

Email marketing is a unique and effective tool for enhancing your business reach. Adopting an email marketing strategy for your supplement business allows for a more personalized and exclusively tailored approach towards clients. Email marketing is a significant tool that pours in the most filtered pool of specific customers. Email marketing allows you to boost up your business sales processes exorbitantly. Email marketing allows you to regularly engage with your customers and educate them in relation to your supplements. You can push the buttons of your customers and entice them with exclusive offers that give your supplement business a cutting edge from others (3).

There are some important things you need to incorporate into your emails. You can include pictures and enticing words in your emails that entice potential customers. Pictographic or video-graphic depictions in your ads leave behind a stronger impression than using bland words in your email interactions. To conclude your email, you must include a call for action in your emails. This will accelerate your business sales processes as most people will be compelled to navigate from your email to your website, as well as get something in the process (4).

Direct Marketing

Direct Marketing

Direct marketing offers lucrative opportunities for enhancing your supplement business greatly. Direct marketing allows you to be able to offer your services to customers when they are in desperate need of them. A good direct marketing campaign helps ramp up sales by intricately assessing the various marketing strategies that can be utilized as well as develop long term relationships with your customers. Direct marketing channels offer a number of benefits to customers. These include a laser-sharp focus on your narrow niche audience. This allows you to channelize all your marketing strategies on targeting and delivering beyond expectations to that targeted audience (5). 

Direct marketing strategies allow a more in-depth and accurate comprehensive information regarding your target audience. It also allows you to navigate and explore the sales process more closely and observe customer actions and engagement. In addition, direct marketing is budget-friendly and delivers more positive results than expected. In-person interaction is the gateway for breeding loyal customers. In addition, using a direct marketing strategy means you do not need to continuously update your strategies with the rising EBB and flow of the current market trends in the supplement industry (6).

Having a reliable customer following allows you to keep working on your basic marketing strategy. Direct marketing allows for simple and lucrative tactics to reignite customer loyalty in your long lost clients. You can forge strong relationships with your customers by keeping a solid record of all their relevant information (7).

To Sum It Up

Investing in marketing ideas and strategies helps supplement companies to approach their business processes in a customer-centric way and increase their gains. In addition, it helps lower down costs, improve business efficiency and rake high profits through a joint partnership with supplement manufacturers. Supplement companies need to look for time tested and cost-effective strategies that deliver beyond expectations. After experimenting around on multiple media platforms, you can start focusing on the marketing media that guarantees higher profits on lesser investments. Without draining financial and technical resources into the manufacturing process, it saves a supplement company tons of money and polishes the product through driving innovation and efficiency rates.

If you have any tips or tricks that we did not mention, please comment them down below to let us know. Or if you found any of these useful be sure to let us know.

Choose SMP Nutra

If you want to create a groundbreaking nutraceutical brand that exceeds client expectations, choose SMP Nutra. Contact us today to start your own private label supplement that will be a stand-out from all the competition.

References

  1. https://getknownpros.com/12-ideas-marketing-nutritional-supplements/
  2. https://smallbusiness.chron.com/major-objectives-health-supplement-marketing-plan-62610.html
  3. http://www.onlinestartupbox.com/news/marketing-ideas-for-vitamins-and-supplements-business/
  4. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/cashing-in-on-the-booming-market-for-dietary-supplements
  5. https://www.business2community.com/health-wellness/5-strategies-for-successful-health-and-wellness-marketing-02114137
  6. https://www.purebranding.com/4-warning-signs-of-legacy-supplement-brand-decline/
  7. https://www.entrepreneur.com/article/284320

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About Author

Will Cartwright

Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.

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