On a yearly basis, more than 90% of new products fail just because of one reason, “lack of consideration towards products’ packaging”. The same goes for all the products. In the tough routine or with the burden of work, people don’t have enough time to deliberate the pros and cons of the products at the time of shopping . They find it easy to scan the packaging of the products having all the necessary information. Thus, it is true that the products’ packaging is as imperative as any product itself.
Consider packaging as a powerful factor because it is meant to communicate for a purpose. Even, the product packaging reflects what your brand is all about and what it offers. Likewise, the packaging of all-natural products also need specialized packaging. An impressive and great packaging helps to aware people of the advantages and disadvantages of respective products. Besides this, the packaging of natural products also helps to grasp the attention of customers.
It is true enough that the packaging of natural products and specialty products is quite critical. This requires the quality control process, recognizes quality, and certified packaging. This is supposed to be the only way to ensure a quality product. The packaging is considered as the product identity . Research approves that packaging is of equal importance as the product itself that also needs promotion, place, products, and place.
Some Common Types of Packaging
As you know that packaging is used to protect the products whether it is of any kind. Basically, the packaging is used to decorate the final delivery of a product. When it comes to natural products, the packaging really helps the supplement from external germs. All the alteration and contamination can be wiped away from the product via good packaging .
When we talk about the packaging of natural products, plenty of consideration is needed. Mainly, the supplement packaging is of many types. So, it’s totally up to you to select the best packing type for natural products. For better understanding, supplement packaging can be done by glass containers, tetra packaging, plastic packaging, laminated packaging and so many more. Now, it’s your call to choose the relevant packaging style for your supplement. But be sure before making a decision, to have enough knowledge of each packaging method and their specification.
Type of Specialized Packaging for Natural Products
When it comes to select the specialized packaging style of natural products, there is a need to consider some important factors e.g. a cheap packaging look, proper description of the package, considering eco-friendly packaging (that is sustainable packaging and recycled packaging).
You should buy healthy products only when packed in appropriate sustainable packaging. Although, there is the importance of packaging in general, don’t forget to give extra concentration to the packaging of natural products . Obviously, natural products are specifically for your health, so the product’s packaging also needs extra attention.
What you need to do is to get some understanding of the types of specialized packaging for natural products. Have a look below for this!
Simple Packaging Look
The very first thing to attract a customer is a simple yet cheap packaging look. Go wherever you want to go, whether to the supermarket, to the grocery store, a medical store or anywhere; you can observe it easily. People are more preferred to buy the products having simple yet clean packaging. When talking about the packaging of natural products, it is necessary to have the contents remain in good condition. Plus, you also need to ensure the packaging presents itself in a clean manner.
What Are the Advantages of a Simple Packaging Look?
Apart from this, it is important to select attractive and suitable colors for packaging. There is a need to carry natural products in the appropriate packaging. So, ensure the elegant yet simple selection of color for the packaging . Even, the color combination is the tactic to attract the attention of consumers. Is there anything important about the particular color of the packaging? Definitely yes, among the number of norms, you need to keep in mind that color represents the brand. Basically, constant color with any particular brand or health product becomes the symbol of the products.
Proper Description on the Package
Is there anyone free enough to check the details of the products by serving minutes on only a single item? Don’t think so. Henceforth, there is a need to mention all ingredients and necessary for the packaging. Before placing any products on the shelf, always inspect the product details. The information written on the packaging helps consumers aware of the products completely. The same goes for natural products. Make a habit to choose natural products with proper description.
Are you aware of the description required on natural food packaging? Whether it’s a yes or a no, here are some important facts for you.
- The packaging of natural food must contain a list of ingredients.
- The packaging of natural food must contain any allergic food because this can affect any one’s health.
- The packaging of natural food must contain calories and nutrition ratios.
- The packaging of natural food must contain the number of vitamins and minerals.
- The packaging of natural food must mention about any artificial flavor (if any)
- The packaging of natural food must contain the date best use before 
Would you prefer to take any risk by purchasing natural products without considering these factors? Probably no! Thus, once check the information before purchasing
Considering Eco-Friendly Packaging
The category itself reflects the focus of packaging towards eco-friendly. What’s new in this type of packaging? Basically, eco-friendly packaging allows the product to reduce the extra waste. You only need to select natural products if packed with eco-friendly packaging. It is believed that natural products are typically healthier products. But the combination of eco-friendly packaging will definitely help you more to attract towards reliable products. Moving towards the benefits of Eco-Friendly Packaging, you can find the number of options.
While enjoying the Eco-friendly packaging, there is a high chance to improve the brand position . On top of this, eco-friendly also helps to develop the customer rate. Keep in mind that sustainable packaging needs to be earth-friendly. In simple words, eco-friendly packaging can be non-toxic, recyclable, reusable, and compostable. This means that eco-friendly packaging ensures the safe delivery of natural supplements.
But why it’s necessary? The selection of eco-friendly or sustainable packaging helps to decrease the chance of water pollution, and air pollution . Or else there is no guarantee to have a safe and secure product. Another highlighted benefit of eco-packaging is the solution to serious ecological problems. So, what are you waiting for? Always go with the natural products having eco-friendly packaging.
If you really want to keep the product healthy and fresh, go for natural supplements with sustainable and eco-friendly packaging. Basically, sustainable or eco-friendly packaging is for people who are more environmentally conscious. Nowadays, to prefer sustainable packaging is not just a choice, but the safest option to get clean food .
You must need to select the natural products packed in sustainable packaging. If you want to get natural products in a clean and bacteria-free manner, then there is no better option than sustainable packaging. Not only for consumers but is this packaging also helpful for the producer .
The highlighted benefit of sustainable or eco-friendly packaging is the reduction in pollution. Don’t forget to add the benefit i.e. the reduction of ecological footprint. Thus, try to prefer this packaging, especially when it’s about natural products.
Special Packaging for Natural Products
Besides the list of packaging for natural products, no one can overshadow the importance of the typical packaging method. You know what; there is a variety of natural products to use. So, the selection of packaging is totally up to the category of product.
Here are some tips for you related to the packaging of natural food.
- Always choose the safe and transparent bottle
- Choose the color of bottle or container as per the category of natural food (this will help to identify the products swiftly)
- Don’t leave the packaging open for so long
- Tightly close the lid of the container or bottle
- Tag the bottle for understanding 
Over and above, you can choose the packaging type as per the need. Don’t need to worry about the selection. You are allowed to choose from pouch type, custom packaging, food packaging, pharma packaging, and generics pharm. Simple! Now it’s up to you on how to pack the natural products.
Start Manufacturing Your Private Label Supplements With SMP Nutra
Whether you have products that are all-natural or not, it is always a good idea to go green and think about the environment. Here at SMP, we are dedicated to doing our part and offer environment-friendly packaging. But if you are looking for other types, we do have a wide selection of packaging that you can choose from, so you can find the packaging that fits your supplement best.
- Padmanabhan, S.C., Cruz-Romero, M.C., Kerry, J.P. and Morris, M.A., 2018. Food Packaging: Surface Engineering and Commercialization. In Nanomaterials for Food Packaging (pp. 301-328). Elsevier.
Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.