Based on the latest statistics and searches online, protein powders have become popular throughout the last decade. With this information, it is imperative that you know how to sell protein supplements successfully.
With more and more instructors and professionals leaning into the market of teaching other people how to become big and grow their bodies to their maximum potential, as well as a lot of research conducted by scientists, it has been the go-to supplement for just about anyone looking for a safe and reliable way of growing their muscles and achieving the physique they are striving for.
Chances are you have seen a lot of advertisements online already about different kinds of supplements, and you may have an idea of how all of it works, but today we are going to go in-depth and analyze all of the aspects to hopefully teach you how to sell proteins supplements successfully.
Selling the Most Popular Supplement
The best way to start selling supplements in through traditional methods, or in other words, through wholesale.
This means that you can sell your supplements at a discount at large quantities to different retailers such as Walmart, Target, and much more.
This, while may seem counter-intuitive at first, will put your product on the map of many fitness enthusiasts and will raise its popularity, as the fact that it can be found on some of the most popular stores within their specific region will be an indicator of trust and competency within their subconscious.
Use Local Gyms
By far, the best marketing method is word-of-mouth. As such, you need to increase the level of popularity and respect your protein supplement brand has, as more people start seeing results from it, more of them will recommend it, and what better place to begin this process than at an actual gym.
Gyms are the places where you will find some of the most fitness-enthusiastic people on the planet, as they push their bodies consistently daily to achieve peak physique.
By making deals with these local gyms and starting to sell your protein in smaller batches, or even making full-out protein shakes for them, you can leave that initial impression that your protein supplement brand exists and that it can deliver some results.
As many people are continually looking for the next big thing, the most significant chance you have of someone trying out something new, especially in the sphere of fitness and protein supplements, is at the gym, where people drink protein shakes anyway.
You can even make special offers and discounts for members of these gyms who have trained for a more extended period-of-time or have a quarterly or annual subscription to the gym as a way for both you and the gym to win new and long-term members.
When a person signs up for a gym, and they are offered an annual plan, chances are they might be discouraged due to the higher price tag than just opting in for a monthly subscription, but when you throw in protein supplements as an added benefit for a smaller raise in that fee, they might be encouraged to stay a little longer and enroll in such a subscription.
Use e-Commerce Websites
While traditional methods can kick-start your business and give you some initial capital to invest in furthering the company, they will target a local audience only.
If you want to get the word out globally and potentially sell your protein supplements worldwide, you need to look into online methods of selling your product.
You can use multiple methods online to sell your product effectively and efficiently.
To do this, you can start selling online e-commerce websites such as Amazon, Walmart, eBay, and Rengame.
By posting your product on these pages, you will be shown on the map and search results protein supplement seller and reach a larger audience and more potential customers.
However, this is not enough.
The most effective way to get your product in front of the eyes of other people is through gaining traffic from different channels.
These channels can be a personal website, Google, Facebook, Instagram, Twitter, Quora, Banners, Ads, Affiliates, and more.
To do this effectively, you initially need to choose a target audience and construct a marketing strategy.
Once a target audience has been selected, in this case, fitness enthusiasts, and you have created a weekly, monthly, quarterly or annual marketing strategy, you can create a website, blog and different social media profiles through which you can drive engagement and interest in your online store postings and reach a high sales amount.
By taking advantage of the different marketing and advertising tools, these social media platforms, and applications as a whole, you can ensure that your product is getting the most substantial amount of reach possible.
Another great thing to consider when selling things online is to get recommendations from people with a large and loyal following, usually fans that stick by this person for any of their supplement needs.
In the case of protein supplements, this can be a bodybuilder or fitness instructor with years of experience who has managed to create a following for themselves.
By receiving a thumbs up from them, and by gaining positive reviews, your product will rank higher on e-commerce websites and sell better.
Stand Out from the Pact
You should keep in mind and be aware that the protein supplement market is extremely saturated, and as such, you need something exceptional to stand out from the ever-growing competition.
Make your brand unique with a specific design and message that conveys a feeling of progress, success, and peace to potential customers while also giving them a reason to choose your brand rather than any other brand.
This can usually be done by having a high level of quality that is far out and beyond anything else on the market or giving them a high cost-to-protein ratio that will encourage them to buy in bulk.
Manufacture Your Supplements With SMP Nutra
Looking to sell protein supplements? Having high-quality supplements is crucial to the success of this venture. SMP Nutra is a leading supplement manufacturing facility that can manufacture high-quality protein supplements.
We are also capable of producing capsules, softgels, tablets, gummies, and more. We also offer design services to make your supplement look professional and attractive.
Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.