Owning a gym is great. Promoting a healthy lifestyle is essential, and surely all the customers you have also think that way. Have you thought about how to sell supplements in your gym?
By selling supplements at your gym, you give your customers the feeling of trust in the supplements, and you bring it to them. Two great things to have between a brand and a customer, but you can also provide them with unique discounts that will entice them to stay loyal to your gym for hopefully a very long time.
You can create and manufacture these supplements on your own, or you can work with
A private label supplement manufacturing facility that would create your entire supplement, start to finish.
Manufacture Your Own Supplements
Creating your own supplement line can have its advantages.
For one, the manufacturing will cost less than purchasing a pre-existing brand of supplements as you will be controlling everything, and your brand and label can correspond to the branding within your gym, giving you a lot more marketing and awareness opportunities.
You can implement a lot of different flavors and types of supplements, such as protein powders, creatine, BCAA, and many other popular supplements that people are regularly purchasing.
By figuring out exactly what are the most popular types of supplements, you can ensure that you are are going to be offering a product that is actively being looked for.
For example, suppose everyone is driving cars. In that case, you can’t sell a horse as a mode of transport that easily, the same can be said for supplements, if everyone is drinking one type of supplement, you can’t sell an outdated one and expect it to succeed as much as the relevant one will.
Do your homework and make sure you get everything right before starting, as being misinformed can cost you a lot in the long-term.
Make Custom Offers for Your Gym Goers
Imagine having your gym logo and name on a brand of supplements and offering it at a discount to each gym member.
This way, you will increase your brand recognition to the people who regularly visit your gym. However, physically active people are typically friends with people who also like to train.
This means that whenever they visit their homes or go out to train together, they can bring along your line of supplements, and in turn, will be questioned about it.
When word of mouth becomes mainstream that your gym offers excellent bodybuilding or weight loss opportunities through both the machinery you have available and the discounts you give to people in both supplements and memberships, it will spread wildly across a certain community increase both your gym and brand reputation.
This will, in turn, build a community around your line of supplements. Later on, you can expand to other gear such as gloves, shirts, pants, weights, training programs, and much more as your brand recognition level will be high, and many people will respect it enough to trust your line of products because of it.
Create a Supplement Store & a Smoothie Bar
Imagine the hassle that each person striving for that progress at the gym has to face when traveling.
They would first have to visit a supplement store or a smoothie bar to order, buy, and create the drink they need to achieve the results they want.
But what if these people could do all of that from the comfort of the gym they go to anyway?
They would cut down on both travel time and the amount of money they spend on gas, and the convenience of purchasing all of the supplements and smoothies they want at their gym will be a sure way of achieving a high level of regular customers as a whole.
This means that your supplements, assuming you go through the route of developing custom ones, will sell well despite all odds as a lot of people who want to train will buy them at the gym.
Combine this with all of the previous steps and you have your own supplement line, as well as a partnership with other supplement manufacturers, through which you can make special offers and discounts with gym memberships, which will allow you to get people to train in your gym for a longer period of time in order to take advantage of these deals. It will become a consistent revenue stream from the in-house supplement store, and smoothie bar, when all combined, can generate plenty of revenue for you in the long-term.
The added word-of-mouth marketing on all of your product line is also an amazing way to make your brand more authentic and relevant in the current fitness world, and by creating your own community and fanbase as a whole you will ensure that your brand of supplement can immortalize itself on the fitness market as something that all fitness enthusiasts that go to your gym must try at least once, which is enough to get them excited about working out.
Manufacture Your Supplements With SMP Nutra
Looking to sell supplements in your gym? Having high-quality supplements is crucial to the success of this venture. SMP Nutra is a leading supplement manufacturing facility that can manufacture any type of supplement.
We are capable of producing capsules, softgels, tablets, gummies, and more. We also offer design services to make your supplement look professional and attractive.
Will is a Co-Founder of SMP Nutra, founder of GetKnownPros, and owns a handful of supplement brands. Will has extensive knowledge of trends in the nutraceutical industry after contract-manufacturing for hundreds of brands. Will has spent the last decade learning the best online marketing & brand-building techniques for supplement & vitamin brands and enjoys sharing this unique knowledge with his nutra-entrepreneur community.